In any business or organization, actions determine the future. Google believes it’s critical that employees and managers make conscious, careful and informed decisions about how team energy and time are allocated. OKRs are the manifestations of those careful choices, and the means by which Google coordinates the actions of individuals to achieve great collective goals. OKRs are used to plan what people are going to produce, track their progress vs plan, and coordinate priorities and milestones between people and teams. OKRs also help people stay focused on the most important goals, and avoid being distracted by urgent but less-important goals.